Apple is preparing to deepen its investment in U.S. manufacturing with a fresh $100 billion commitment, according to a White House official cited in a Reuters report. The announcement is expected to be made publicly on Wednesday.
This latest pledge builds on Apple’s existing $500 billion U.S. investment plan over the next four years. That broader strategy includes opening a new advanced manufacturing plant in Houston, which will produce servers to support Apple Intelligence, the company’s AI infrastructure. Apple has also been producing original Apple TV+ content across 20 U.S. states, while working closely with local suppliers to strengthen its American supply chain.
The announcement comes amid political pressure, as former President Donald Trump continues to push for large U.S. companies like Apple to move more manufacturing from Asia to the United States. He has threatened tariffs on the iPhone maker unless more production is shifted to American soil.
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Currently, Apple primarily manufactures its devices in China, India, and Vietnam, and the company has already been hit by the consequences of tariff policies. In June alone, Apple incurred approximately $800 million in tariff-related expenses, and CEO Tim Cook warned of an expected $1.1 billion in additional costs in the upcoming quarter.
The increased U.S. investment could help Apple reduce its exposure to future trade tensions, strengthen its domestic supply chain, and appeal to policymakers pushing for tech sovereignty and job creation within the country.
