After months of beta testing, Ghost has officially rolled out Ghost 6, and it is not just another update; it is a statement. The publishing platform is now letting writers and publishers push their content beyond inboxes and into the open social web.
Translation? Your newsletter can now live not just on email and RSS, but also across platforms like Mastodon, Threads, Flipboard, WordPress (via ActivityPub), Surf, and WriteFreely. Even Bluesky is included, kind of, thanks to a clever workaround using Bridgy Fed, which acts as a bridge between the ActivityPub-powered fediverse and Bluesky’s newer AT Protocol world.
If that sounds a little like tech soup, here’s the TL;DR: Ghost is opening the door for your content to travel freely, and natively, across multiple decentralized social platforms, expanding your reach well beyond the limits of email.
This move is not just about growth; it is about principles. In a post-Twitter world where centralized platforms feel increasingly unstable, Ghost’s lean into open protocols like ActivityPub is a signal. People want control. They want to reach. They want choice.
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Ghost 6 brings even more to the table:
- A built-in analytics suite that tracks performance, engagement, and conversions in real time.
- Support for tipping, donations, personalized content, and multiple payment methods.
- An “Inbox” feature to follow content from other Ghost or WordPress publishers.
- And short-form post support to boost your fediverse following directly from your Ghost dashboard.
All of this comes as rival Substack is catching serious heat for allowing extremist content on its platform, a misstep that is already cost them big-name writers. Ghost, by contrast, is doubling down on clean publishing, creator autonomy, and open internet values.
As for pricing? Ghost adjusted its Pro plans. The new base is now $15 and $29/month (up from $9 and $25), but larger publishers will see reduced rates. Which feels fair, especially considering Ghost publishers have already raked in over $100 million in revenue. If your words could live anywhere, across newsletters, social platforms, blogs, and feeds, why wouldn’t you let them?
