Louis Vuitton is in hot water after a data breach in Hong Kong exposed personal details of nearly 419,000 customers, including names, passport numbers, contact info, and even shopping habits.
The privacy watchdog in Hong Kong has officially launched an investigation into the luxury giant, following a cyberattack first detected by its French headquarters on June 13. It wasn’t until July 2 that the company discovered customers in its Hong Kong subsidiary were affected, and even later, on July 17, before it notified local authorities.
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The leaked data includes everything from email addresses and phone numbers to birth dates, purchase history, and product preferences. That’s not just a privacy nightmare; it is a tailor-made data set for scammers.
Hong Kong’s Office of the Privacy Commissioner is not just looking into the breach itself, but also into whether Louis Vuitton delayed its reporting, which could worsen the fallout for victims. They have reminded companies that in situations like this, speed matters, both in alerting authorities and in notifying affected customers.
The incident is the latest in a troubling trend for LVMH, which has been grappling with breaches across multiple regions. For now, Hong Kong’s privacy watchdog says the investigation is ongoing and stressed that luxury doesn’t make anyone immune from basic data responsibility.
