MrBeast, the 27-year-old YouTube star with over 430 million subscribers, is reportedly preparing to launch his own mobile phone service next year, according to Business Insider.
The plan involves creating a mobile virtual network operator (MVNO), which would allow him to offer phone service by leasing networks from carriers like AT&T, T-Mobile, or Verizon. This model has been used successfully by Mint Mobile, co-owned by actor Ryan Reynolds before its $1.35 billion sale to T-Mobile.
The phone venture is part of Beast Industries’ broader strategy to diversify into areas like fintech and mobile gaming. It also builds on MrBeast’s expanding business portfolio, which includes Feastables snacks, Lunchly, and a toy line.
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While his YouTube content drives massive audiences, his media business isn’t yet profitable, losing about $80 million last year. In contrast, Feastables generated $250 million in sales and more than $20 million in profit. The new phone company could help balance those numbers.
