Tesla spent $400,000 advertising on Elon Musk’s social platform X in 2024, but new filings show the automaker is on track to spend just $60,000 in 2025. In the first two months of this year, Tesla only paid $10,000 for ads on X, compared to $200,000 in the same period last year. The company, which only began advertising in 2023 after shareholder pressure, still runs about 700 ads across Google and YouTube.
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Beyond ads, Tesla disclosed $800,000 paid to SpaceX in 2024 for private jet use, though only $40,000 has been spent so far this year. Security costs for Musk rose to $2.8 million in 2024, while his AI startup xAI paid Tesla nearly $200 million for Megapack battery products. The filing also revealed Tesla paid $300,000 to Musk’s brother Kimbal’s drone company for a show at its 2024 “We, Robot” event.
