TikTok has introduced a new version of its app called TikTok Pro in Germany, Portugal, and Spain, which includes the platform’s new Sunshine Programme, a feature designed to help users support charitable organizations.
Through TikTok Pro, users earn virtual “sunshine” by inviting friends to join the app and engaging with charity-related content. This includes actions like liking or reposting videos, following charity accounts, or searching for charitable causes. Users can then donate their accumulated virtual sunshine to charities, prompting TikTok to make real donations on their behalf.
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According to Social Media Today, the content available on TikTok Pro is identical to the regular TikTok app. However, TikTok Pro removes live streams, shopping features, and ads, creating a more focused experience centered around charitable giving and content discovery.
TikTok describes the app’s purpose as empowering Europeans to support charitable causes while enjoying entertaining and engaging TikTok videos.
