Luxury rental platform Vivrelle has launched an AI-powered personal stylist named Ella, developed in partnership with fashion retailers Revolve and FWRD.
Ella helps customers discover outfits by generating recommendations across the three platforms, whether for a bachelorette weekend, vacation packing, or everyday dressing. Shoppers can rent or buy suggested items and check out seamlessly in a single cart on Vivrelle. The tool learns from each interaction, improving its recommendations over time.
Vivrelle CEO and co-founder Blake Geffen said Ella has been in development for about a year and is designed to “take the stress out of packing for a vacation or everyday dressing.”
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This marks the second AI collaboration between the companies, following the launch of Complete the Look, which offers last-minute styling suggestions at checkout. With Ella, the trio aims to deliver a more immersive fashion experience, combining rental, resale, and retail in one place.
