Title: YouTube Music Marks 10 Years with Taste Match Playlists and New Social Features
Slug: youtube-music-10-years-new-features
Tagline: YouTube Music adds Taste Match playlists, social tools, and concert discovery for its 10th anniversary.
Tags: YouTube Music 2025, streaming updates, Spotify rival
YouTube is celebrating the 10th anniversary of its YouTube Music app with a set of new features designed to rival Spotify and enhance the listening experience.
The most notable addition is Taste Match playlists, a new feature that combines overlapping music preferences from multiple users into a shared playlist, similar to Spotify Blend. These playlists update daily with tracks tailored to the music tastes of everyone who joins.
YouTube Music is also rolling out notifications for upcoming album releases, merchandise drops, and concerts. Through a new partnership with Bandsintown, fans will be able to discover concerts directly while watching videos and Shorts on YouTube.
The app is also expanding its social features with support for comments on albums and playlists, along with loyalty badges such as “First to Watch” and “Top Listener.” Artists can also earn recognition for music video milestones ranging from 100,000 views to 1 billion.
YouTube highlighted its growing catalog, which now includes more than 300 million tracks, covering studio recordings, live performances, remixes, and covers. The platform also boasts over 4 billion user-generated playlists, 1.8 billion of which are public. By comparison, Spotify lists over 100 million tracks in its catalog.
Related: YouTube Launches AI Age Estimation to Protect Teen Viewers in the U.S.
YouTube Music continues to grow its user base, climbing from 100 million subscribers in February 2024 to more than 125 million across YouTube Music and YouTube Premium as of March 2025, including trial accounts.
